Dare To Be Personal
This video is short and sweet and designed to be a reminder for WHY sharing your personal stories is so important.
There is an obvious need in business for stories about your previous clients or the stories that illustrate the value of your services (Value Stories). There is a less obvious, though equally as important need for you to be sharing your PERSONAL stories -- stories about you as a person outside the context of business.
This video breaks down the reasoning behind sharing personal stories and why, at a time when we are craving (and demanding) authenticity in business, these stories matter so much.